The Business
Retro Rentals rents fully-mechanical vintage sticker vending machines for weddings, birthdays, quinceañeras, corporate events, and brand activations across the Inland Empire, greater Los Angeles, and Orange County. Custom sticker design and production round out the product line. The site is live at retro-rentals.com.
Why it matters in a portfolio: this project covers the full stack of shipping a product to real customers: front-end engineering, hosting and DNS, conversion design, technical SEO, and paid acquisition. Every decision had a revenue consequence.
Engineering
The site is hand-coded HTML, CSS, and JS on Cloudflare. No Squarespace, no Wix, no WordPress. A deliberate design system (CSS custom properties, Playfair Display + DM Sans typography, a four-color brand palette) keeps it consistent and fast. The single-page layout uses anchor navigation across About, Portfolio, Pricing, Events, FAQ, and Contact sections, with a dedicated post-booking thank-you page.
Performance by Omission
No frameworks, no page builders, no third-party bloat. Hand-written markup on Cloudflare's edge means near-instant loads on mobile, which is where event-planning customers actually browse.
Conversion-First IA
Pricing is transparent and above the fold of its section; every path funnels to the booking form. The FAQ doubles as an objection-handling layer and an SEO asset.
Accessibility & Semantics
All 17 images carry descriptive alt text, headings follow a keyword-rich hierarchy, and the layout is fully responsive.
Professional Email Infra
booking@retro-rentals.com runs on Cloudflare Email Routing. Branded address, zero mail servers to maintain.
Technical SEO & Structured Data
The growth layer is where this project gets technical:
- LocalBusiness JSON-LD schema: full structured data including service area (8 cities), an OfferCatalog with three priced services, contact details, and social profiles, making the business machine-readable to Google.
- Open Graph suite: custom-designed 1200×630 OG image with branded headline and CTA, plus complete og: tags so every share renders a professional card.
- Canonical tags and targeted meta descriptions across all pages.
- Google Business Profile: fully built out with categories, service area, and photos, optimized for "near me" local intent.
- Google Ads: live search campaign with high-conversion search themes mapped to the booking funnel.
The hard problem: six other Retro Rentals
"Retro Rentals" collides with six-plus unrelated businesses nationally: keyboard rentals in LA, photo booths in Cincinnati, event rentals in Arizona. The strategy: win the qualified query ("retro rentals stickers"), build brand-name search demand, claim the name across directories with consistent NAP data, and accumulate reviews to dominate the local pack where the actual customers are.
Outcome: a live, booking-generating site with complete structured data, running paid acquisition, and a phased growth roadmap (SEO → content → partnerships → email) that's already through Phase 1.